"simple." is as straightforward as it seems; keep things simple. If you are overwhelmed, anxious, or stressed keep it "simple." to help these negative thoughts. On the wrist of our sweaters you will find the message to "elevate above all". Whether you are struggling mentally or physically with work, school, or just life, "elevate above all" serves as a reminder that you can overcome your problems and "elevate" above the negativity in your life.